Suzanne

Meaning and Implications of Convergence

Meaning and Implications of Convergence – Rich Gordon

Overview of Reading

Convergence Definition: “The flow of content across multiple media platforms”

Implication of Convergence: The Convergence of media holds many implications;

1. Technology:
   Which technology will the industry need to gear itself towards, will one become the dominant form. With so many different ways we can access information whether it be, new or entertainment it is hard to if not impossible to point out one technology that will be the key to the future. With the rapidly changing technology in TV, Mobile, MP3 Players, Computers etc the industry is not really a stable market to place all you eggs in the one basket.This issue is important to the Media Industries that are pushing their content across all avenues in the hope to expand and seize on any opportunity.
2. New Relationships:
   New relationships are developing between the
   a) Existing Technologies
   b) Media industry
   c) Current Markets
   d) Genres
   e) Audience
3. Consumers: One of the important implications of convergence is the impact it has on the way consumers access their news and entertainment.